Diverge to disrupt
DiVERGE was founded by a group of friends that, maybe just like you, got frustrated at how the fashion and sneakers industries currently operate. We believe the paradigm of mass producing sneakers of lower quality in, oftentimes, poor working conditions needs to end due to its environmental and social costs.
DiVERGE wants to disrupt the industry both in the virtual and physical worlds. That is why we built a platform that allows you to digitally customize your sneakers before delivering the physical ones - which are ethically made to order in Portugal using premium materials that last - while promoting environmental and social impact in the process.
We want sneakers to be an instrument of expression and social change. We believe the sneaker industry is based on a top down fashion focused model that limits our choices and misrepresents us, making it difficult to find sneakers that perfectly match our style, needs and preferences.
DiVERGE is decentralized digital brand that empowers the individual through self-expression. We want to help you better express your uniqueness by allowing you to actively participate in the creative process. Either starting from a white canvas or from one of the brand’s curated inspirations, you can co-create quality sneakers to match who you are, how are you feeling or where you are in life. Our brand invites you to make your own decisions in a social and environmentally responsible way.
To go in a different direction, to not conform, can be hard. You need to be willing to challenge conventions - and maybe even yourself - and take risks while doing it. However, we have no doubt that making your own journey will ultimately be rewarding and fulfilling.
As Robert Frost put it:
“(…) Two roads diverged in a wood, and I —
I took the one less traveled by,
and that has made all the difference.”
We aim to be by your side as you progress.